Member Since: 18 Jun 2005
Location: Cornwall
Posts: 393
Cost Price?
Anyone any idea what cost price from LR to the dealers is? I've been offered a deal with the term 'cost price' included but don't yet know the actual amount! Would only be looking at SE or above.D3 TDV6SE
Defender 110 V8 lpg
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50953
I've heard that the margin is quite slim as even specials or discounts from LR mean that the dealers margin is still pro rata...but can't put a figure on it I'm afraid
...they make far, far more out of second hand sales 21 year LR veteran > D2 GS 2003 > D3 S 2006 > D3 HSE 2009 > D4 HSE 2013 > D4 HSE 2015 > D5 HSE 2018 > DS HSE R-Dynamic P300e 2021
9th Sep 2006 7:55 pm
jeff
Member Since: 18 Jun 2005
Location: Cornwall
Posts: 393
DiscoStu wrote:
Not a clue..... I've never trusted a dealer enough to believe anything they tell me!
True, but they've even written to me promising to show me the factory invoice D3 TDV6SE
Defender 110 V8 lpg
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50953
TBH If this is the case jeff then your not going to get much better.......just check the invoice price and maybe call a few other dealerships to see if they can better it 21 year LR veteran > D2 GS 2003 > D3 S 2006 > D3 HSE 2009 > D4 HSE 2013 > D4 HSE 2015 > D5 HSE 2018 > DS HSE R-Dynamic P300e 2021
It is a very long story Steve but I think that it was a real cost price (Sep 05) but don't think prices have changed have they?Zermatt silver 06 reg.
Gone but not forgotten !!!
9th Sep 2006 9:33 pm
oliver77
Member Since: 23 Jun 2006
Location: Mid Wales
Posts: 398
If you take the cost price of the car without on road costs i.e. delivery, road tax etc and less the VAT. Then deduct 12.5% from that and 12.5% from delivery. Then add VAT Road tax and £120 for workshop costs, that gives you the invoice price that Land Rover take out of their bank the day the car is registered. There is an extra £1000 discount for you at the moment which is a loyalty bonus if you already have a V5 document for a Discovery in your name.
The dealers will also get strategic quarterly bonus money on top of their margin but few will be prepared to gamble with this.
9th Sep 2006 9:37 pm
DaveT
Member Since: 01 Aug 2005
Location: Cornwall
Posts: 2572
Jeff, funnily enough I asked the dealer that very question this morning, having rec'd the same flyer, sorry .. VIP Exclusive opportunity to buy a D3 at "cost price"
The answer was (from memory) 30.9k for an S manual with metallic
and 35.6k for SE manual / metallic
From what I could gather, a 5% discount seemed to feature.
Generally seemed to be a reasonable deal as main dealers go.
The disadvantage being the need to register by 30/9 which rules out 2007 model cars, which will be noticeably different due to the new wheel designs (together with the different colour horn push strips - wow!)Long succession of Disco's since 2001...
SIII Lightweight - neglected & rusting. Bulkhead, A panels, vent panel & outriggers now disintegrated - Next years project!
9th Sep 2006 11:08 pm
jeff
Member Since: 18 Jun 2005
Location: Cornwall
Posts: 393
Cheers guys!
This forum's a bit good innit D3 TDV6SE
Defender 110 V8 lpg
Member Since: 19 Oct 2005
Location: Scotland
Posts: 796
oliver77 wrote:
If you take the cost price of the car without on road costs i.e. delivery, road tax etc and less the VAT. Then deduct 12.5% from that and 12.5% from delivery. Then add VAT Road tax and £120 for workshop costs, that gives you the invoice price that Land Rover take out of their bank the day the car is registered. There is an extra £1000 discount for you at the moment which is a loyalty bonus if you already have a V5 document for a Discovery in your name.
The dealers will also get strategic quarterly bonus money on top of their margin but few will be prepared to gamble with this.
I bought mine at the end of a quarter to help get them a quarterly kick back. Got 10% off but that was a year ago. I would hope to do better now.
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True, but they've even written to me promising to show me the factory invoice 
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